Engie SAR joins PLDCA
Engie Services SAR Division combines competencies in the management and execution of comprehensive O&M services, reliability and energy efficiency audits, and facility upgrades, being a reliable partner in the life cycle of facilities. Within the ENGIE Group in Poland, we cooperate with RED Engineering in energy efficiency analysis and commissioning, and with Engie Green Energy in Green PPA.
We asked company representatives to comment on the DC market in Poland:
The development of the Data Center market in Poland from the perspective of companies involved in comprehensive management and implementation of O&M services is primarily the coming era of Hyperscale facilities. The emerging campuses of buildings with huge space for IT and the huge demand for energy are new challenges for both Poland and O&M companies.
At the same time, attention should also be paid to the need to adapt existing Data Center facilities in terms of raising their reliability standards and improving energy efficiency, both through optimizing their operation and comprehensive upgrades that allow them to compete effectively with newly built facilities.
The further development of artificial intelligence and the ongoing digitization process will significantly affect the demand for data center services among companies, which in turn will require the expansion of critical infrastructure and increased computing power. Along with the development of AI technology, we are also witnessing a technological change in air-conditioning systems due to increased computing power.
Among the main challenges facing the Data Center industry is also the realization of obligations from the EED Directive on energy efficiency, both in terms of in-building efficiency, as well as issues concerning the use of green energy and the further use of waste heat.
Read more: www.engie-sar.pl
Vertiv joins to PLDCA
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The development of data centers in Poland is important due to the rapid growth of data storage and processing needs. Investments in this type of infrastructure can contribute to the country's competitiveness in the technological field and support economic development by generating jobs and attracting investors. At the same time, it is important that this development goes hand in hand with carbon reduction policies and data security to ensure stability and confidence in the IT sector.
Vertiv, as a leading manufacturer of critical infrastructure solutions for data center facilities, pays particular attention to the growing expectations in the context of the energy efficiency of the offered systems and the growing IT power density. The development of IT technology, and above all, the rapidly developing artificial intelligence, are expected to set new trends in the near future. To meet these challenges, our company has been building competences in the field of liquid cooling systems for servers. The recent acquisition of CoolTera is a testament to our ambition to lead in this space.
The Polish data center market, with Warsaw as the main point, is developing extremely dynamically and is very strong. It is currently on par with Western European markets. This is mainly due to investments by global colocation and cloud providers, including some of Vertiv's main customers for prefabricated modular data center (PFM) solutions. They account for about 70 percent of Vertiv's solution sales in the Polish market. The remaining 30 percent of customers are in the enterprise segment (20%) and telecommunications (10%). PFM data center deployments are most often associated with investments in greenfield projects.
“The Polish data center market is already mature and we expect it will continue to grow. Some analysts suggest around 10-20% per year, and AI implementations will also be one of the main drivers of high investment dynamics. Additionally, spending in Poland, as in the European Union as a whole, will be driven by regulations in the areas of green energy and environmental protection, including the Fit for 55 package.” - Igor Grdic, Regional Director Central Eastern Europe, Vertiv.
Thus, from Vertiv's perspective, the key trends that will affect the data center market in the near future, both globally, in Europe and in Poland, are:
- artificial intelligence, which will create many opportunities for optimization, new designs and modernization of data centers;
- intensification of the search for alternative energy storage solutions;
- services that provide flexibility, which enterprises will prefer;
- the race to the cloud, and new challenges in ensuring the highest level of security for stored data.
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Let’s meet at KickStart Europe 26-27.02!
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The annual two-day KickStart Europe conference on technologies and trends in the digital industry, connectivity and cloud computing and data center infrastructure starts in just one week, on February 26th.
We couldn't miss it! The event will be attended by our representatives Sławomir Koszołko, CEO of Atman and Chairman of the PLDCA Board, Krystian Pypłacz, Operations Director at Data4 and member of the PLDCA Program Board, and Piotr Kowalski, Head of Innovation at beyond.pl.
There are many interesting panels ahead, including those on legislative changes in sustainability and AI, as well as technical issues - for example, related to cooling or building modern and sustainable data centers.
We especially recommend discussions with PLDCA representatives:
- Regional Developments: Developing EU regions and tier 2 markets, hosted by @Slawomir Koszolko, on the development of tier 2 and tier 3 markets through expansion of existing facilities, new investments, but also through mergers and acquisitions in the European data center market.
- Technology & Innovation: How to keep up with the capacity demands of the future, in which @Piotr Kowalski will talk about trends and strategies for new sustainable data centers.
Together with associated companies who are also partners of the event, we invite you to discuss and meet.
Dutch Data Center Association, Italian Data Center Association, BDIA (Belgian Digital Infrastructure Association), French Data Center, German Data Center Association, Delta, Schneider, Stulz, Legrand, Vertiv - see you in Amsterdam!
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Arup joins PLDCA
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Arup specializes in strategic consulting in the field of sustainable engineering. For over seventy years, it has been leading the way in the realization of the most ambitious and demanding project and engineering investments. Arup's main goal is to develop a truly sustainable building environment. It is a company focused on sustainable development, a collective of 18,000 designers, advisors, and experts working in 140 countries. Arup has been permanently present in Poland since 1998.
We asked Andrzej Borowski, Associate Director at Arup, about the predictions for the development of the DC market:
"The data center sector will soon face the challenge of adapting technology to new EU requirements. If regulations in Poland are similar to those in Germany, some existing projects will undergo thorough reconstruction, and newly implemented investments will have to meet the PUE requirement below 1.2. This also includes the necessity of heat recovery and its reuse, which will certainly cause a lot of problems for some locations.
On the other hand, due to the increasingly high packing density of power in rack cabinets, we are facing the development of a new way of cooling cabinets. The market will show which of the direct cooling solutions becomes most popular and allows us to raise the temperature of the cooling medium, improve PUE, and increase the attractiveness of heat recovery due to the higher temperature of the cooling medium."
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There’s No Place Like (Own) Home?
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class="" id="" type_medium="" type_small="" order_medium="0" order_small="0" dimension_spacing_medium="" dimension_spacing_small="" dimension_spacing="" dimension_margin_medium="" dimension_margin_small="" margin_top="" margin_bottom="" padding_medium="" padding_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes="" border_color="" border_style="solid" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" overflow="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" render_logics="" filter_type="regular" filter_hue="0" filter_saturation="100" 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Many companies, reaching business maturity, are faced with a dilemma - to build their own server room or to take advantage of the available offer from companies specializing in colocation services in a professional data center. Historically, the preferred option seems to have been the option of an in-house server room, or in the case of larger entities, an in-house data center. The arguments for either option are compelling and should not be underestimated. Interestingly - it is very common for proponents of one option and the other to point to the same argument in favor of the ‘on prem’ (in-house) option or in favor of so-called outsourcing. Security is a good example. However, let us start with costs.
[/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""]
[/fusion_text][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" title_link="off" link_url="" link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" content_align_medium="" content_align_small="" content_align="left" size="2" animated_font_size="" fusion_font_family_title_font="" fusion_font_variant_title_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" hue="" saturation="" lightness="" alpha="" animated_text_color="" text_shadow="no" text_shadow_vertical="" text_shadow_horizontal="" text_shadow_blur="0" text_shadow_color="" text_stroke="no" text_stroke_size="1" text_stroke_color="" text_overflow="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" margin_top_mobile="" margin_bottom_mobile="" gradient_font="no" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" highlight_color="" style_type="none" sep_color="" link_color="" link_hover_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Where costs are king[/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""]Fortunately, gone are the days when a data center was associated only with a few servers and a fast connection. A modern data center is all about sophisticated power and cooling systems, connectivity that ensures adequate transmission parameters, professional staff carrying out the center’s operations and a number of measures to ensure the security of the center’s operations.
All of these elements will be priced with reference to the scale of purchases made. And here, with the exception of centers built by, for example, large energy consumers, the advantage will be on the side of those offering colocation in the centers provided by them. Although, in the case of energy, the scale of purchases made is not the only element affecting the costs incurred.
Servers are becoming increasingly powerful, which unfortunately goes hand in hand with the amount of energy consumed and, consequently, the cost of that energy. One of the indicators of the level of costs in a data center is a parameter called ‘density’, which indicates the power of the servers that can be accommodated in the area of a particular center. In the case of individual centers, this is in the order of 3-5kW per rack. In colocation centers, these values are up to 20kW.
Another important parameter when calculating the actual cost of data center operations is the PUE (power usage efficiency) indicator, which shows the amount of additional electricity (additional to the energy consumed directly by the server) that is necessary for the center to function properly (for example cooling costs). It is considered that this indicator should be in the magnitude of 1.3-1.5, while it is closer to 3-4 for customers preferring ‘on prem’ solutions.
While on the topic of costs for a moment, it is worth pointing out one more element. Well, according to the forecasts of IMARC Group analysts in the report ‘Green Data Centre Market Size: Global Trends, Share, Size, Growth and Forecast 2022-2027’, the aforementioned market will gain an average of 22.9% year on year, until it reaches a value of USD 200.84 billion in 2027. Many colocation providers, also in Poland, are already addressing the environmental challenges of reducing their carbon footprint, which is worth taking into account when deciding on an enterprise strategy in this regard.[/fusion_text][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" title_link="off" link_url="" link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" content_align_medium="" content_align_small="" content_align="left" size="2" animated_font_size="" fusion_font_family_title_font="" fusion_font_variant_title_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" hue="" saturation="" lightness="" alpha="" animated_text_color="" text_shadow="no" text_shadow_vertical="" text_shadow_horizontal="" text_shadow_blur="0" text_shadow_color="" text_stroke="no" text_stroke_size="1" text_stroke_color="" text_overflow="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" margin_top_mobile="" margin_bottom_mobile="" gradient_font="no" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" highlight_color="" style_type="none" sep_color="" link_color="" link_hover_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]It is safety that is queen[/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""]
Security of data center operations means not only security related to cyber threats, which comes to mind as a natural association. It is also security associated with an uninterrupted power supply, security associated with the response to possible failures (e.g. extensive specialized fire-fighting systems), redundancy and appropriate telecommunications bandwidth, and finally the security of the data processed in the data center (both physical and security against illegal third-party interference).
These elements have proven to be particularly important following the introduction of regulations that threaten very high penalties if data security is not properly secured (e.g. GDPR, National Cyber Security System Act).
Naturally, there is nothing to prevent an entrepreneur from building their center according to the rules of the art and using the latest solutions available on the market. Here, however, we return for a moment to the question of economies of scale and the costs of the entire project. It is also worth considering the answer to two additional questions: once the data center is built, will the company be able to maintain it at a high operational level, introducing all the necessary technological innovations. A negative answer to this question would call into question the wisdom of investing in an ‘on prem’ center.
Yet another question - in the event of a spike in demand (or possibly a drop in demand) for data processing resources, which happens very frequently in some industries these days (e.g. e-commerce), will our newly built center be able to support the increase in demand within the required timeframe? Alternatively, will it be able to reduce costs when such demand falls sharply?
Again, a negative answer to such a question would suggest the need to target professional colocation providers.
[/fusion_text][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" title_link="off" link_url="" link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" content_align_medium="" content_align_small="" content_align="left" size="2" animated_font_size="" fusion_font_family_title_font="" fusion_font_variant_title_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" hue="" saturation="" lightness="" alpha="" animated_text_color="" text_shadow="no" text_shadow_vertical="" text_shadow_horizontal="" text_shadow_blur="0" text_shadow_color="" text_stroke="no" text_stroke_size="1" text_stroke_color="" text_overflow="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" margin_top_mobile="" margin_bottom_mobile="" gradient_font="no" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" highlight_color="" style_type="none" sep_color="" link_color="" link_hover_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]So how about that own home?[/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""]
Although only two aspects of data center operations were analyzed, there appears to be a strong case for turning to professional colocation providers.
However, it all depends on the situation of the company in question. Indeed, when talking about scale, it should not be forgotten that some large service or industrial conglomerates may have sufficient demand, resources and capabilities to compete with professional providers. On the other hand, it is possible to imagine companies (although it is becoming increasingly difficult to do so) that have less regulatory pressure, process fairly constant volumes of data, and the possible interruption of this processing does not significantly affect the continuity of the business.
One thing certainly does not hurt. Before deciding on the multi-year burden of our capex, it is worth conducting a thorough analysis of the costs associated not only with the initial investment, but also maintenance and development costs, as well as an analysis of the risks associated with the available solutions. It would also not be out of the question to verify the standards used by other companies in our industry. Cost and security are one thing. Very often, however, the competitiveness of our company will depend on how we answer this question.
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Welcome Schneider Electric to the group of members
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Schneider Electric Polska Sp. z o.o. is another company that decided to join PLDCA. On this occasion, we asked experts about trends and challenges in the DC industry for the coming months.
Schneider Electric experts predict that by 2028, the cumulative annual growth rate (CAGR) for workloads related to artificial intelligence (#AI) will even reach 36% annually! This will directly translate into increased demand for computing power and data center space, as well as electricity consumption. Today, globally, AI-related loads consume about 4.3 GW of power, and by the end of 2028, the global energy demand accompanying such loads is expected to reach even 20 GW.
This rapid growth trend will not bypass Poland. Today, in Warsaw alone, the total power potential of such facilities exceeds 130 MW, and the nationwide forecast for 2030 speaks of exceeding the threshold of 500 MW.
Therefore, the priority becomes adapting data center infrastructure to the necessity of providing huge amounts of computing power and handling large data sets, so that they can respond in the most efficient way to the needs accompanying the popularization of AI. Following the requirements for computing power and mass storage space, the needs related to ensuring high reliability of data centers, as well as their energy efficiency and operation in accordance with sustainable development principles, become crucial.
"With rising energy costs and growing environmental concerns, data center operators will need to focus on energy-efficient equipment, such as high-performance power supply and server cooling systems, and on renewable energy sources - in order to reduce operational costs and carbon footprint," admits Małgorzata Kasperska, Vice President of Schneider Electric for Poland, the Czech Republic, Slovakia, and Ukraine, responsible for the Secure Power division.
The need to meet new requirements for the development of data center infrastructure - including power supply systems, cooling, cabinet and server space design, and their management - requires taking into account the specificity of workloads characteristic of AI. More on how artificial intelligence will change the way data centers operate, in the Schneider Electric White Paper 110 "The AI Disruption: Challenges and Guidance for Data Center Design."
https://www.se.com/us/en/download/document/SPD_WP110_EN/
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Delta Electronics joins PLDCA
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Delta Electronics (Poland) Ltd. joins PLDCA. We asked Michał Semeniuk, the Director of Sales and Marketing at Delta Electronics, to share his perspective on the development of the Data Center (DC) sector in the coming years.
Michał Semeniuk: “In recent years, there has been a dynamic increase in demand for data center services, both globally and nationally. This is particularly noticeable in the context of interest from Hyperscaler type clients. For this segment of customers, the demand for single Data Center facilities reaches tens of megawatts. Data analysis from Hyperscalers regarding Data Center service needs indicates a forecasted further market development. It is expected that growth in the next 7-10 years could be double-digit each year.
Modern Data Centers are undergoing dynamic changes, differing from their predecessors mainly due to technological progress and the evolution of business requirements. In the face of these challenges, there is an increasing demand for rapid deployments, minimizing the space occupied by power infrastructure, and simultaneously increasing the reliability of systems. There is a clear trend towards modular Data Center solutions, utilizing the latest technologies, indicating their leading role in this field.
We expect that in the coming years, data centers will be even more focused on sustainable energy use. The EU Energy Efficiency Directive (EED) imposes new obligations on data center operators, requiring investment planning with particular consideration of the environmental impact. The priority of the new law is to increase energy efficiency in the form of systematic reduction of energy consumption, water usage, waste heat management, and the use of renewable energy.
Achieving the directive's objectives requires the implementation of solutions in the infrastructure that are highly efficient and effective. Delta Electronics' business mission: "to provide innovative, clean, and energy-efficient solutions for a better tomorrow" perfectly aligns with the current demands of the Data Center industry. Innovative Delta Electronics products, such as UPS power supplies, li-ion batteries, and Power Modules, are already adapted to meet these challenges. The company consistently supports sustainable development goals in technology and industry, designing products and systems with the idea of 'solving' environmental problems. This approach is crucial in the context of the dynamic development of the Data Center industry and heightened expectations regarding energy efficiency and sustainable development.”
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Fast Group is the first company to join the association
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The company was established in 1990 and has been continuously developing at a strong pace since then. The main activity of Fast Group is the design and construction of safe infrastructure for IT systems.
We asked Michał Redlich, Vice President of the Board of Fast Group, for a brief comment on the prospects for the development of the DC market in Poland.
"The year 2024 promises to be another challenging period for the Data Center industry in Poland. Despite its dynamic development, we are convinced that this is not the end yet! Currently, one of the most serious challenges that will remain significant in the near future is the duration of investments and ways to shorten them. Also, costs, understood as a whole - purchase, implementation, service, replacement of elements, as well as costs related to energy consumption - constitute an important aspect of every investment.
The Data Center market in Poland is undoubtedly undergoing a consolidation process. Despite the presence of many small entities, we can expect the entry of more large operators into the Polish market soon. This, in turn, will increase competition, further driving the development of new investments.
Personally, I believe we have the privilege of living and working in a period analogous to the early nineties in Poland. It was then that many local companies were founded, including ours. It was an undeniable opportunity for brave and ambitious people. Currently, a similar ecosystem is shaping up in the Data Center industry in Poland. Of course, it is now happening in a completely different environment, with much greater availability of capital, which makes it even more interesting!"
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Data center market size in Poland could exceed 500 MW by 2023
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PMR forecasts based on mapped investments of the largest providers, as well as announcements and plans of new players, indicate that the limit of 500 MW of Polish data center capacity will be exceeded in 2030. The development of public cloud as well as dynamic technological advances, especially in the area of artificial intelligence, imply an increased demand for servers and computing power. This translates into growth potential for the domestic data center market.
PMR's latest forecasts show that the implementation of plans by Poland's largest data center providers could result in a maximum increase in commercial server room capacity of more than 400 MW from around 120 MW in 2022. It should be emphasized that this is an optimistic scenario, that does not take into account the typical market phasing of investments. The seven-year perspective seems realistic, although the likelihood of each market player's plans being realized varies and must be considered on a case-by-case basis.
We continue to expect a gradual increase in the demand for colocation services in the country and the appearance of new foreign customers on the market. The market will increasingly be divided into two parts: wholesale and retail. The size of the market in terms of the providing power and space in hyperscale data centers will also increase.
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In practice, large investment projects mean selling in a wholesale model and contracting customers even before the construction process is completed. In our opinion, the increasing concentration of capital in Poland and the arrival of new investors is the most important factor in the development of the market in the next few years, which will significantly increase the level of revenues from data center services.. It is impossible to assume that the entire list of large investment projects being pursued and planned by large investors is calculated other than to achieve a reasonable return on the allocated funds within a reasonable period of time.
The list of data center service providers operating in Poland and targeting the wholesale market includes the French group Data4, which will open its first data center in Poland in 2023, as well as operators previously known mainly for serving the retail market (Atman, Equinix Poland).
The so-called hyperscalers, i.e. wholesale customers such as Google, Amazon, Microsoft, Apple and Meta, are very important for the data center market. Google has had a cloud region in Poland since 2021 and uses infrastructure prepared specifically for its needs by providers with data centers in Poland. Microsoft, on the other hand, officially launched the region in Q2 2023, based on three autonomous data centers. Two of them were built and operated by an external partner for Microsoft's exclusive use.
Dominance of Warsaw
Warsaw accounts for more than 60% of the total commercial server space in Poland. Almost 10% of the net space is located in Krakow and 8% in Poznań. The latter holds a strong position among alternative locations to Warsaw mainly due to Beyond.pl. Gdańsk, which last year gained a new commercial facility with 3S Data Center (Play Group), has moved up the list of locations.
Investments planned for the near future indicate that Warsaw's share will continue to grow. Warsaw generates by far the highest demand for data center services, including colocation. However, it is also the most competitive and demanding market, where success is determined by experience and a comprehensive offer. On the other hand, centers in other locations are playing their part, although the scale of such investments is different. In the context of the war in Ukraine, georedundancy, which allows access to an alternative data center much further away from the primary server room than the 15-20 km within the Warsaw metropolitan area, is gaining importance. This is a trend forced by the geopolitical situation.
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The results of the location analysis of the top 40 commercial data centers confirm the dominance of the Warsaw location, which occupies 25 out of 40 places on the list of leading CPD facilities in early 2023
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Corporate spending on data center services is on the rise
This year's PMR research shows that two-thirds of enterprises have increased spending on data center services in 2022 compared to 2021, and this percentage will continue to increase in 2023. Only 4% of enterprises plan to spend less on these services than in 2022. By contrast, the expected change in the level of service spending in 2023 varies by company size, but as many as 70% of companies plan to increase spending again, with 24% planning to increase spending by more than 10%.
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Sustainable development
Data center services providers in Poland are generally becoming i more and more aware of the need to switch to green enenrgy, also for image reasons and in connection with so-called sustainability. This is also a response to the changing EU climate policy. They are mostly opting for energy from renewable sources, such as photovoltaic and wind farms. Polish datacenters are increasingly signaling directly to their customers that the energy they use comes from renewable sources. This is confirmed by certificates and guarantees from the energy providers.
Atman is committed to using only green energy to power its facilities as of January 1, 2023. In addition, at Atman's largest campus in Warsaw, the water used for cooling is in a closed circuit. This, by the way, is standard practice for the biggest players in the market.
Beyond.pl, which also uses 100% renewable energy, is very active in this area. Heat recovered from the server room is used to heat the office premises. Beyond.pl also uses adiabatic cooling, i.e heat exchangers supported by water evaporation.
One of the leaders in the global data center market, Equinix, also takes sustainability very seriously. The provider uses only green energy and has a number of other initiatives focused on sustainability.
Data4 also takes sustainability seriously and systemically. Its approach begins at the design stage, with in-depth life cycle analysis (LCA), through the construction and operation of infrastructure, using low-carbon concrete, waste heat recovery projects and innovative cooling technologies.
Poland leads countries in the region
In 2023, PMR has analyzed the data center market in the Czech Republic, Croatia, Greece, Romania, Slovakia and Hungary. According to PMR, Poland has the largest data center market in terms of power supply and value among the countries analyzed. At the same time, the projected market growth in Poland between 2023 and 2028 is the highest. As a result, Poland will only strengthen its leadership position clearly position itself as a colocation hub and key data center location in this part of Europe.
Virtually every major player is building new facilities or has plans to do so. In Q4 2023, Atman, which aims to provide customers with 43MW of IT capacity, officially kicked off with a new investment of more than EUR 300 million. Even more capital for investment in Poland will be available to Data4, which reported that it has raised EUR 2.2 billion in financing, of which EUR 500 million is exclusively for the Polish market.
Large investment projects already mean sales in a wholesale model and not infrequently to contracted customers even before the construction process has started. In our opinion, the increasing concentration of capital in Poland and the arrival of new investors is the most important factor for the development of the market in the coming years. Another factor is the expansion of solutions and services based on artificial intelligence, which significantly increase the revenue level of data center services . AI requires server resources and data centers, but is not as demanding in terms of location, which means that Poland's data center valley, including those of a hyperscale nature, can extend much further from Warsaw.
The material uses data from PMR's latest report:
Data center market in Poland 2023
Market analysis and development forecasts for 2023-2028. Impact of inflation and war in Ukraine
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Why Poland
The establishment in Poland of another cloud region of a major global Provider and the anticipated increase in investment in the area of data centers are just some of the evidence that technology companies are choosing our country as a favorable place for investment and development.
What makes Poland an attractive investment destination?
According to the latest "2023 Global Services Location Index" published by Kearney in July this year, talent regeneration is the biggest determinant of investment advantage. The level of this factor is influenced by the education system, the quality of the labor market, immigration policy, government support programs or digital infrastructure, among others. According to the report's criteria, Poland ranked a high 2nd in Europe and 13th in the world in terms of attracting investment in modern business services. In addition, our country was listed as one of the three most conducive to technology investment. Poland was recognized for its financial attractiveness and the high digital competence of its workforce, backed by more than 400 institutions of higher education supplying some 400,000 IT specialists to the market.
Poland is also a leader in innovation and R&D, as evidenced by the ever-growing number of start-ups, incubators, and with them venture funds, injecting funding into more projects. Polish start-ups specialize in: Artificial Intelligence (AI), Machine Learning, Fintech, Internet of Things (IoT), Industry 4.0 development, Big Data . In the first quarter of 2023 alone, capital worth a total of PLN 446 million was raised by 127 companies (in all of 2022 it was PLN 3.6 billion).
The cost of running the investment is not insignificant. Despite predictions that the cost of IT projects, including colocation, will also rise due to inflation and energy price increases, Poland is still an attractive price area compared to Western Europe. This applies to energy, land, real estate as well as labor costs. Naturally, costs are most often juxtaposed with security and economic stability, which have become particularly important in recent times. Despite the political and economic difficulties, the increase in projected GDP growth (+2.7% in 2024) and one of the lowest unemployment rates (2.8% 08.2023) gives grounds for optimism.
In addition to a growing economy, government and regional investment support programs (including R&D, green energy), tax breaks (related to R&D projects, job creation, expansion into new markets) and the benefits of operating in economic zones and regions are important factors in establishing new projects and investments in Poland .
Renewable energy is another important and growing area for investors, with record-breaking investments in recent years. In 2022 alone, 80% of the EUR 990 million invested by the European Bank for Reconstruction and Development (EBRD) will support green and closed-cycle economy projects.
For many industries, including IT, Poland's central location, which is also strategic in the geopolitical sense, also plays an important role. It influences the investment decisions of many companies, the development of infrastructure and, consequently, the growing market of prospective clients and the development of new projects close to customers.
[1]“Data center market in Poland 2023” PMR
[1] www.paih.gov.pl
[1] PFR Ventures 04.2023
[1] Overview of European economies, PRF 10.2023
[1] Investment in Poland, KPMG 06.2023